Prague, 9 November – Two weeks after launching the mojeID (myID) service, its developer and provider, the CZ.NIC Association, is launching a campaign intended to increase the interest in mojeID, both among internet users and the providers of online services. The campaign will appear in online media, in print, and in outdoor advertisements. The centrepiece of the campaign is a special site, jednoheslo.cz, where users will find a summary of all the information related to mojeID. To this day, 2 019 people already have their mojeID.

The internet site jednoheslo.cz provides a complete overview of the information about mojeID that appears in the media or in blogs, discussion forums, or other internet sources. For those who want to be informed about mojeID immediately, there are also the Twitter and Facebook social networks.

“The campaign targets not only those who seek serious information on the internet, but also those who come to have fun. The main advantages of mojeID and how to create one and how to use it are topics explained by the fictional CZ.NIC employee Aleš Mokrý, whom the users of the Czech internet have already met during the dobradomena.cz project,” says Pavel Tůma, head of marketing of CZ.NIC.

About the mojeID service

MojeID is a service that allows Czech internet users to use one set of identification data (username and password) to log in to different websites and web services. Using mojeID means you do not always have to create a new account and go through long and complicated registration processes over and over again. MojeID can be used for all services whose operators directly support the mojeID service or at least OpenID technology. MojeID is the latest in a series of technologies (DNSSEC, ENUM, etc.) that the CZ.NIC Association, the manager of the Czech national domain, .CZ, has introduced for the needs of the Czech internet community. More information about this service, in operation from 26 October 2010, is available at the internet address www.mojeid.cz.